List your care home with a cleaner, smarter premium presence.

Consumer choice. Without the steering.

Straight Path is a directory, not a broker. Families browse, compare, and contact you on their own terms.

• Families discover communities directly — no middleman deciding which 3 you tour.
• You compete on quality, care, and fit, not on who pays the biggest commission.
• Decisions are made by residents and their families, not by a sales agent on commission.
• You own the conversation with the family from day one.

Placement agencies don't work for families. They work for whoever pays the biggest commission.

The “free service” isn’t really free. The cost is built into your rates — and the recommendation isn’t really neutral.

• Agencies are paid by the facility, not the family — so the family becomes the product.
• Families are typically steered to 3 communities that pay the highest commission, not the best fit.
• Your sales team is forced to compete on kickback size, not quality, care, or fit.
• The fee gets baked into your operating cost — and ultimately into resident rates.

Federal law blocks placement agencies from most Medicaid referrals.

The Federal Anti-Kickback Statute and state laws like California’s AB 1502 restrict paying per-referral fees for Medicaid-funded residents. That cuts off a huge piece of your pipeline.

• Placement agencies cannot legally collect per-referral fees on Medicaid or Medicaid-waiver residents.
• If you accept Medicaid, agencies simply won’t send you those families.
• You’re stuck paying premium commission fees for private-pay leads only.
• Some states are tightening rules further — adding disclosure, registration, and compliance risk to every placement deal.

A flat subscription. No commissions. No conflict. No regulatory headaches.

Straight Path is a marketing platform — not a referral broker. You pay for visibility, not for residents.

• Flat monthly fee — no per-move-in invoice, ever.
• Works for private pay AND Medicaid residents equally.
• No steering. No commission incentive. No one whispering “tour these three instead.”
• Predictable acquisition cost — budget it like any other marketing line.
• Your listing markets your community 24/7, even when you’re not paying for a single placement.

Here's what a typical 100-bed assisted living community actually pays in placement fees.

Industry-standard assumptions for a community at 90% occupancy:

Annual placement fees for a 100-bed community.

Three realistic scenarios based on how much your community relies on placement agencies:

That’s $21K to $54K every single year — for a single 100-bed community. And it scales linearly the more you grow.

Now compare that to Straight Path.

A typical community spending $32,400/year on placement fees can replace that with a flat subscription:

Even the Featured tier at $699/mo ($8,388/yr) is ~74% less — and includes premium placement, video, analytics, and AI listing optimization.

It's not just cheaper. It's a better acquisition model.

Switching from placement agencies to a Straight Path subscription stacks four wins at once:

• Lower acquisition cost — predictable flat fee instead of per-move-in commission.
• Bigger addressable pipeline — works for Medicaid and private-pay residents alike.
• Regulatory peace of mind — a marketing subscription, not a referral fee arrangement.
• Direct family relationships — no middleman, no steering, no commission incentive.
• Always-on visibility — your listing markets you 24/7, not just when you pay per lead.